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Even good films are not getting their due anymore.” Another factor that’s hurting the business is piracy.A combination of a film’s pirated copies available online and as DVDs, is taking away as much as 30-40 per cent of a film’s business.Add to this the stiff competition Tamil films are facing from dubbed Hollywood films like The Jungle Book, and The Conjuring 2, and Kollywood honchos have much to think about to get their house in order.

The first half of 2016 has seen a record 108 Tamil film releases, the highest for any film industry in India.

In this period, we’ve had one blockbuster, three superhits, four hits and six films that broke even.

Vijay’s Atlee-directed Theri, produced by Kalaipuli S. According to trade sources, the film is said to have collected a producer’s share of around Rs. It has also managed to do good business in Kerala and Karnataka.

Theri’s Telugu-dubbed version (Policeudu) is also a hit, while its Hindi television dubbing rights have been purchased for Rs. Its overseas market has also proved beneficial for the producer.

The three superhits — Sivakarthikeyan’s Rajini Murugan, Madhavan’s Irudhi Suttru and Vijay Antony’s Pichaikaran — were all made on a reasonable budget, with producers able to sell their satellite rights.

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