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"We have plans to provide more visibility into our matching algorithms later this year." Study co-author Harry T.
Reis, a professor of psychology at the University of Rochester in N.
Y., told Web MD that he thinks the sites should share their methodology anyway.
"Imagine if a drug company came out with a new drug and said that it cures depression better than any other drug, but refuses to tell people what's in the drug or how they did the study," Reis said. " Besides questions on the validity of the algorithms, Finkel told Reuters that online dating is like shopping at "supermarkets of love," which could backfire and overload people.
(CBS) Are you one of the millions of Americans who use online dating to look for love?