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Which is, of course, just a fancy way of saying that different people find different things good-looking.

As Goldstein’s company grew, that kind of manual photo-browsing became more arduous.

She launched an online component, with all the user photos in a database.

She licensed a facial recognition program that allowed Three Day Rules’ matchmakers to tag user photos as blonde or brunette, round-faced or oval-faced, deep-set eyes or prominent ones.

The headlines read like a synopsis for Spike Jonze’s next romantic drama: In the approximate future — in a strangely pastel L. This Match partnership is additionally uncanny, because it implies that technology can somehow erode individual identity — make us interchangeable, even on the most intimate level.