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In the early 1700’s men and women were using these ads to find suitable partners for marriage.
Back then, most people didn’t dare be single past their twenties.
This ad service continued throughout the years and was actually seen as a form of desperation for those that entered their status in weekly prints.
Much like everything else in the newspaper world, the single ads were brought into the modern age. This was (and still is) an internet service solely dedicated to helping singles find their perfect mate.
In its early years, there was still the stigma of desperation for its members.